Ben Williams

I’m Ben Williams, aka the Product-Led Geek. I’m an advisor to startup founders and heads of product and growth. After 20+ years building, nurturing and scaling high-performing product and cross-functional growth teams I now focus on helping others deliver strategic impact through sustainable, defensible growth.

👓 the plan

Ben Williams

10 Must-Have Skills for Product Growth in 2025 - And How AI Can Supercharge Every One

Ben Williams

👓 The New Growth PM Playbook: What AI Can't Replace

Ben Williams

👓 How To Add Outbound To Your PLG Motion

Ben Williams

How to Benchmark (and Boost) Your Brand’s Visibility in AI Recommendations

Ben Williams

👓 What You Might Have Missed...

Ben Williams

👓 Ten Growth Mistakes I See Everywhere (and What to Do Instead)

Ben Williams

👓 How AI Assistants Choose Your SDK (and Why It Matters)

Ben Williams

👓 Product-Led Sales at GitHub: Turning User Behaviour Into Sales Intelligence

Ben Williams

👓 The Million-Dollar Experiment: How GitHub Boosted Conversions with a Single Flow Change

Ben Williams